Ok, ok! What’s this measure of a Relevance Score?
Guess what the first question we are always asked is? “How much do Facebook ads cost?” You probably can also guess the answer too. Well, it depends… It’s a tricky thing to pinpoint exactly as Facebook’s advertising platform (like others such as Adwords) uses and auction system to work out the cost of eyeballs looking at the ad. Confused already? dont worry, it simply means that the cost for clicks conversions and impressions vary depending on who else is out there targeting the same people.
Now this is where ad costs become even […] Read more